Creating a culture for innovation

Cultural Change – a Sustained Effort

A corporate culture generally represents the norms, assumptions, shared values, and artifacts within a firm.
Establishing the culture of innovation requires a broad and sustained effort. Though changing a company's culture is never easy, with the right leadership, cultures can be reshaped and amazing results can accrue. Establishing an attitude of relentless growth is what enables an organization and its people to achieve their goals. The spirit of relentless growth keeps fresh ideas flowing and reinvigorates your company.
Thus, "the primary challenge facing market leaders is to institutionalize an environment where every decision and direction can be constantly and safely reassessed," write Jason Jennings and Laurence Haughton in their book It's Not the Big that Eat the Small… It's the Fast that Eat the Slow.

Case in Point Silicon Valley Firms

Silicon Valley firms have flat and participative management structures. In a meeting rooms at most Silicon Valley companies, the mix of people, expertise, and ages is striking. More importantly, the degree of candor is tremendous. You don't expect to find such level of frankness in hierarchical companies.
In more direct cultures, such as Intel or Sun Microsystems, you can witness easily an intense argument between a senior executive and an entry-level engineer. Status and seniority aren't based on age or position; they're based on what you know and can deliver…