Name — a part of speech entitling for the person (in this case it will be a personal name), a product (a trade mark or a brand), ideas or the concepts, usually used to distinguish him from others, belonging besides to a class.
Names can identify a class or a category of things, or a certain thing or is unique, or in some set context. Names are used also in such spheres of activity, as programming (names of variables, namespaces).
The name for certain object usually is called as own name, a name naming a class of objects, — nominal. The name substitute is called as a pseudonym.