The ten golden rules of lomography

Our 10 Golden Rules — they're the very essence of our “Don't Think, Just Shoot” motto! After all, Lomography is all about having fun while taking good pictures, so memorise them by heart or break all the rules; either way, be ready to throw your photography inhibitions away!

1 Take your camera everywhere you go.

Like any passion, you can never plan or predict Lomography. It's like your inner voice and your deepest desire working at the same time. Lomography is waiting around the corner to say “Hey good looking, wanna go for a ride?”

You might be at a garage, in the woods, on an Airbus, in the Hammam, at work, on the Fujiyama, or in bed with breakfast when it hits you. Your trigger finger start trembling, your eyes become hungry, your soul is burning for images. You grab your LOMO LC-A, click, ahhhh, click, now it's better, click. Then it happens; the unstoppable Lomographic desire to document your surroundings overwhelms you and won't let go. And nor will you: you're feeling Lomography and life starts pulsating. It's the best addiction in the world.

Did you know that the best photos come out of spontaneous, impulsive situations and that many are therefore never taken, simply due to the lack of a camera? Your LOMO LC-A compact and fast and becomes an integral part of your body and soul. It touches photographic spheres that other cameras can't: unexpected, spontaneous sudden moments;; the most vibrant parts of life! Open your eyes and always have your LOMO LC-A with you.

2 Use it any time – day and night.

Every second is special for you and your LOMO LC-A; every moment is monumental! When you are Lomographing, you're not only living your life at the present with more intensity and excitement, but you're also conserving the present for your future. All with the help of your bright, dark, moody, blurred, sharp, colourful, grey, indefinable, straightforward, romantic and fully packed Lomographs!

Your feelings, your memory and your Lomographs; they all mix up to a new, complete, more authentic view and perception of yourself and your life. You don't only perceive in sunshine, daytime, on holidays and on Aunt Frida's birthday, do you? So keep shooting in any environment, every day and every night, be aware, and create yourself, your being, your design. Shoot restlessly and give your memory a kick in the ass with your lovely, crap, beautiful, artistic and silly Lomographs.

Esse est percipi est Lomographi. Use your LOMO LC-A whenever you're alive!

3 Lomography is not an interference in your life, but part of it.

There's no chance of relationship phobia: the LOMO LC-A is what you've always wanted in life; your new best friend, drinking buddy, spiritual leader and lover all at the same time. You work with the camera, you drink with the camera, you sleep with the camera. Lomography becomes a natural and communicative habit of your life, just like talking, walking, eating, thinking, laughing and loving.

As a Lomographer, you are not only photographing a situation, you are an essential part of the situation itself. Life inhales Lomography and Lomography inhales life. You laugh and you Lomograph, you cry and you Lomograph, you walk and you Lomograph, you talk and you Lomograph, you think and you Lomograph, you love and you Lomograph and you Lomograph and you Lomograph.

Lomography is a powerful sign of your existence, a constant confession of your lust for life and a magnetic field of your most intense feelings.

4 Try the shot from the hip.