What can be done to make a mobile communication more attractive
The first telephone was invented in the far away 1876 by Graham Bell. Since then, this kind of conversation emerged in something much larger.
During the last decades, we have attended to an impressive development of mobile communications: wireless networks, sms texting, mms, mobile internet, third and fourth generation technologies etc. Isn’t it amazing, especially in comparison with the very beginning?
Nowadays, cellulars are not only communication tools, but as well an expression of identity, fashionable gadgets, tools for life and all in one. The possibility of multimodal communication, from anywhere to anywhere and at any time affects our everyday life. These systems have been successfully deployed worldwide and already evolved to higher data and voice transmission. Mobile phones are one of the fastest growing and most demanding telecommunication applications. Today, it represents a continuously increasing percentage of daily subscriptions around the world.
If taking into consideration the rise of the mobile youth culture based on permanent using of networks, with its own language of texting, and its own values, than I think that here is a perfect space for improving. Sometimes, we even forget about verbal communication, conversing via internet or text messaging. I think it’s time for creating a new kind of mobile communication, something unusual and impressive. Once, this was the SMS introduced for the first time in Moldova by Moldcell. All of us know that students and scholars use to cheat on tests and exams. Taking into consideration their demand and necessity of gadgets and services offered by a mobile operator, you can transform this into an opportunity, as once you’ve already done it through “Pachet Student”. I really don’t understand why you canceled it. If you would make some new marketing research and innovate this service, then it can become not only an opportunity but also a good promotion for the company.
Another potentiality is making the use of services easier for adults, especially for those who use them for the first time. Sometimes it gets hard for people to understand the process of exploiting and its functioning. That’s why, you can adjust your services to the needs of customers.
As you know, price is one of the dominant factors why people choose one or another operator. Probably you should introduce couple new optional offers and reduce the prices. But what is more important, I think, is to establish an official commercialization of Moldcell products and services in Transnistria. The monopoly of IDC operator and the illegal traffic of Orange prepaid cards are quite disadvantageous for your company. Moldcell connection in Transnistria is much better than Orange’s, but customers still cannot buy any card to supply the account while being there. I consider it a very big minus and a loss. That’s why I would recommend you to use the created situation in your benefit and to analyze it as a favorable circumstance. Communication is the real work of leadership.
“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” (Anthony Robbins). This quotation can also be used as a key to creativeness and performance by making mobile communication more attractive. You have only to choose the solution.